And we're not seeing much of a degradation in customer engagement and behavior actually at all," said Linda Findley, CEO of Blue Apron, in an interview with Reuters. "We're acquiring customers at a higher rate in Q1 of this year than we were in Q1 of last year because of the new marketing campaigns. Compared with the prior quarter, orders per customer rose to 5.1 from 5. The company reported the number of orders per customer in the quarter fell 5.6% to 5.1 from the same period a year earlier. The company said it had to manage higher absenteeism driven by the Omicron variant at the beginning of the quarter, which resulted in the use of more expensive temporary employees.Ĭhief Financial Officer Randy Greben told investors that he believed the company's costs reached a "high-water mark" in the first quarter and had increased prices for its meal kits and wine products. Shares of the company were up nearly 2% at $3.31 in midday trading, helped by comments from executives that costs were expected to normalize.īlue Apron said it lost $38 million, or $1.19 per share, compared with an average analyst estimate of losing 63 cents per share. NEW YORK, May 9 (Reuters) - Blue Apron Holdings Inc (APRN.N) reported a bigger-than-expected loss, as a drop in orders per customer and higher food and labor costs hurt the online meal kit company's bottom line.
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